La Fortuna began as a shared vision between my partner and me. We set out to build a fully in-house music and media studio from the ground up, using AI intentionally to address long-standing inefficiencies in the music business. Rather than separating creative, operational, and commercial functions, we operate as an integrated label, content studio, and management platform. By centralizing artist development, music creation, visual production, and release strategy, we’ve built a structure that allows us to move quickly, stay flexible, and retain creative control while remaining commercially viable.

I’ve created AI-driven artists and defined their sound, brand/identity, and visuals, while also collaborating with producers, building and managing our full DISCO catalog, supporting licensing and sync opportunities, and directing how each release is packaged, marketed, and distributed. Alongside the music, I’ve built the visual and content systems that shape how our work shows up across platforms.