Kelley James
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CONTENT
In 2022 I started working with Kelley James, recognized as the top private entertainer in the world. Over the years I’ve been able to see some incredible places and experience unforgettable moments, connecting with influential individuals across various industries. These encounters have not only broadened my perspective but enabled me to craft compelling social media content on all platforms. From capturing intimate concerts in exclusive locales to covering high-profile events, please explore my favorite social media highlights from my work with Kelley James:
While Kelley's Instagram already had a solid following of 17k, I aimed to grow it even further. Being constantly around him, I captured thousands of photos and videos that showcased his unique lifestyle and impressive network. By posting more frequently and highlighting these aspects, I nearly doubled his follower count in under a year.
Week in the Life
Kelley and I made a video after the 2023 Rose Bowl to showcase his experience watching the game from the field and hanging out in a suite with Christian Yelich and Ryan Braun. The video brought in over 2k new followers overnight.
Sizzle Reel
I decided it would be beneficial to create an updated sizzle reel to showcase Kelley's substantial growth and status. I collaborated with Blue Ox Films and legendary sports commentator Jim Nantz to produce a standout reel. We promoted this extensively on Instagram, LinkedIn, YouTube, and other platforms.
PRESS
It was an unexpected honor to have my name in the Wall Street Journal this year... In 2024, our team decided to make a significant push for media coverage. Considering Kelley's affluent corporate audience, I identified the Wall Street Journal as the ideal placement. Collaborating with journalist Miriam Gottfried, I submitted photos and quotes from Kelley. For more details, please see the attached article below.
Golf Digest
I made sure Kelley was able to secure a spot in Golf Digest’s STYLE 2024 edition, when his close friends, Stephen and Erica Malbon, promoted their clothing brand, Malbon.
CBS News
In my 2024 press efforts, I also solidified a spot on CBS News KLTA ahead of Masters week to generate some hype before performing nine shows in five days.
WGN 9
To help promote our latest offering, virtual shows over Zoom, I worked with Chicago’s very own WGN 9, to solidify Kelley a spot on their Morning News.
Week in the Life
Kelley and I made a video after the 2023 Rose Bowl to showcase his experience watching the game from the field and hanging out in a suite with Christian Yelich and Ryan Braun. The video brought in over 2k new followers overnight.
PAID SPONSORSHIPS
As Kelley's Instagram follower count grew, we successfully secured multiple paid advertisements. With a wide array to choose from, we strategically selected brands that aligned well. Clothing brands such as johnnie-O were a natural fit, while lifestyle brands like Therabody, despite being less obvious, matched perfectly due to Kelley's commitment to wellness.
Therabody Ad
I tagged along with Kelley as he underwent various wellness sessions at Reset by Therabody, shooting content and later writing the copy that would go on his Instagram Story.
johnnie-O Ad
johnnie-O, Kelley and I partnered to bring our followers a Father’s day campaign, promoting their new clothing lines.
Workday Partnership
When it was announced that Kelley would become Workday’s latest brand ambassador and partner, I made a video to commemorate the relationship.
I immediately recognized LinkedIn as an ideal platform to establish Kelley as a private entertainer, particularly with his predominantly corporate audience. I promptly optimized his personal profile by updating his profile picture, cover photos, and refining his bio and title. I applied the same enhancements to our business page, and almost instantly saw growth. Over time, I was able to grow our Entertainmant page’s follower count 10x.
Posts
Please see some examples of my favorite LinkedIn posts from over the years, that have already generated over 400,000 impressions.
I regularly optimized Kelley's page by engaging with business accounts, celebrities, and corporate peers, requesting recommendations, and maintaining a regular posting schedule.